8 reasons for having a marketing strategy

In today's market conditions, your company’s future depends directly on marketing. It can't be successful without your own and your team's understanding of your business path and your next steps.

Without strategy and planning it would be very hard to compete in the future to draw in new clients.
And here is why:

1. Lack of direction
   In my experience, businesses with or without a strategy frequently lack a clear vision of goals.
   They don't understand what they need to accomplish online to attract new users and build relationships with current customers.
   So, they don't know the marketing budgets they need and can't assess their achievement through analytics.

2. Lack of results
   Without a strategy, tactical planning has a situational approach. Market dynamics are changing and new players, methods, and tools coming. With such an approach, the actions of the company are chaotic and much less effective.

3. Lack of power
   Your competition will eat your piece of the pie. Players with a strategic approach and a clear understanding of the market will act harder, better, and stronger!

4. Lack value proposition
   Chaotic marketing based on creatives but ignoring data can't identify current customers' needs. So it couldn't develop a clear digital value proposition that is tailored to the target audience.

5. Іmplicit Bottlenecks
   Digital is the most quantifiable medium ever. However, using marketing channels and tools without a system would give just a part of the data.
   To find your areas of weakness you must use your tools continuously and regularly and measure them dynamically.

6. Disintegration
   Now almost everyone understands the importance of digital marketing, social media networking, etc. So most entrepreneurs trying to use it. But in most cases doing not enough and forgetting about traditional media and usual communication with customers.
   While crafting a strategy you'll check all the possibilities and combine digital and traditional promotion.

7. Leck of knowledge
   Poorly planned marketing could not be executed due to a lack of resources. Chaotic advertising will just waste time and money and the company needs to search for more and more contractors who could extinguish fire.
   But for a higher level of understanding of the situation you need to be consistent.
   While planning marketing you will understand exactly at least a few next steps, experts, and budgets you need for them.
   Having a strategy will give you a deep understanding of the main channels and resources you need to achieve your business goals.

8. Double pay
   Even if you have enough resources, they could be ineffectively used. Usually, this is true for larger businesses, with various marketing departments making varying tool purchases, working with different contractors from the same niche, etc.
   Small businesses usually try to work with some ineffective channels just because competitors do the same. As a result, competition is higher and the prices of ads are much higher.

With Marketing Stripping, you can create your own clear growth strategy and effective marketing plan and get the results much faster.